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How Are Digital Businesses Helping Brick and Mortar Companies Transition to Online?
April 23, 2020
Digital businesses help companies come online with their day-to-day transactions.
COVID-19 created a crisis that is affecting, among other things, the future livelihood of local mom and pop businesses. After managing to survive for years, some of these companies will go under and never recover.
The good news is, the internet provides a host of alternative solutions and lots of cyber resources you can take advantage of.
The bad news is, many small businesses, and local service providers will have to adjust their views about doing business via the internet.
Existing websites like Sellfy.com and others are already positioned as potential competitors to those coming online.
But many companies who come online, might just discover some creative ways to pair their businesses with these kinds of websites.
You’d be surprised how a small company can benefit from the services and resources that Sellfy.com actually offers.
Brick and Mortar Companies
For one reason or another, some brick and mortar companies and businesses have only offered services locally, to those in the nearby or surrounding areas.
Up until now, these companies may not have seen the need for using the internet to conduct their daily business. Do you own a local company? Does this sound like you?
Maybe you didn’t understand the value of doing business online, or you were simply content with not growing your business any further.
Either way, it doesn’t matter. Thanks to COVID-19, things have changed, and so should you.
Help may be available, whether your business is closed because it is considered to be non-essential, or you were compelled to close shop, due to other COVID-19 related issues.
If you’re willing to find a way to take your business online, all you need is the right digital service providers.
Digital Businesses Offer Help
Digital businesses and online providers are available to help smart business owners who are willing to adapt and take their business dealings online. The transition may or may not be an easy one.
For some owners, this means going back to school, so to speak. They have to start learning more about the web, since they have never conducted their business over the internet.
Believe it or not, there are local businesses and service providers in your community who don’t even have a website or up-to-date online presence (if they have an online presence at all).
Inventory and Delivery System
In order to bring your existing brick and mortar business online, one of the things you may need to do is post your entire inventory and make it available to internet customers. You’ll also need a good delivery system for your products.
Listing numerous products and all your related services online is not an easy task for cyber newbies. And once you have everything posted to the web and available online, there is still the issue of delivery.
Once you begin selling your tangible products online, your company has to determine how to get those products into the customers’ hands, and in a timely way.
The good news is, there are digital businesses already online, that are prepared to help. One solution to selling products online is with the help of dropshipping and using digital service providers like Spocket.
“Spocket helps dropshippers around the world discover and dropship US/EU based products.” Check them out and see what they offer. They may be able to help your business.
Online Marketing Challenges
Another issue you’ll face when you bring your business online is letting people know how and where to find you. This will be especially hard for local companies and small businesses who have never done business online.
What should you expect when you adapt your brick and mortar business to the internet?
One of the main challenges to local companies and small businesses who are learning to do business online, is how to get exposure and visibility.
But don’t feel too bad, because this happens to be one of the main online challenges and obstacles, in general. Getting noticed.
Speaking as a struggling self-published author, I know first-hand how hard it is to have people find you online and offer their patronage and support.
If you really want to know the truth, it can be a bitch, trying to get exposure and visibility for your business, service, product, or brand!
Interactive Marketing Tools
Anyone who is struggling to succeed online will tell you that leads and sales all boil down to traffic. This may be the time for you to Outgrow your business.
Outgrow is another valuable service provider that can help you get more traffic (in other words, more eyes on your products). They do it in a variety of ways.
Interactive marketing tools (such as games, quizzes, polls, surveys, etc), are among the valuable services that digital businesses like Outgrow provide. This is a great way to get the attention of new and existing customers, by engaging them when they visit you online.
The digital businesses mentioned above are just two of the many providers who can help your brick and mortar company transition to online.
To learn about other internet businesses and service providers who can help your company succeed, be sure to check out my my cyber resource.
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