KDP authors can benefit from their Amazon Author Page in three different ways.
Three important ways to benefit from an Amazon Author Page involves your Author Bio, Video uploads and your Blog or Website feed. Keep reading and see how these can be valuable assets to your book’s visibility and exposure.
Some KDP authors are so excited to self publish on Amazon, they rush right in, without learning about or understanding different Amazon tools.
Many authors don’t even know that when they use the Kindle Direct Publishing (KDP) platform, they are automatically eligible to receive an Amazon Author page.
In case you are not already familiar with what this feature has to offer, keep reading and you’ll discover 3 important ways to benefit from setting up your Author page.
Book Promoting & Marketing
Like many of my fellow authors, I’ve self-published more than simply one or two books using the same publishing platform. I’ve published multiple ebook titles, including two full length novels that are currently on sale right now. As most self published authors realize, getting sales and book reviews can be a tiresome task.
I’m always looking for smart book marketing and book promoting activities to engage in. Though I’ve been self-publishing for several years, I didn’t always take advantage of my Author page.
There was a time when I failed to realize what an excellent marketing opportunity the page offers an author. It’s only been recently that I’ve given any real thought to how to really utilize my the page. If you can relate to what I’m saying, by all means, keep reading.
Getting to Your Author Page
Not exactly sure where your Author page can be found? You can get to it by clicking on the link to your author name (located directly under the title of your book) on the Amazon purchase page.
Your page is available to readers who are considering whether they want to buy your book at the time. The information they find on your Author page could help to convince them to make the purchase, plus introduce them to you as an author.
They get to see all the other titles you’ve published (if any), plus read about what’s currently going on with you as an author and writer.
Now that I see the possibilities and smart ways to use this page, I think this can be an extremely useful book marketing resource for authors who use it. The page doesn’t cost you a thing, and it isn’t even difficult to create or occasionally update.
The only catch is that you should take a little time and give a lot of forethought to what details you want displayed on your Author page. Your page can be a big asset to you as an author, if you determine how to use it correctly and strategically.
How to Set it Up
Setting up and navigating your Author page is really pretty simple to do. Everything you need to know can be found by logging into your KDP account and going to Author Central. Everything is self-explanatory when you get there.
Once you take a few quick steps to join, you’ll be able to change, remove, or add to the information that Amazon displays on your page. The available options enable an author to tailor the information that is displayed on their page, so it’s up to you to make the best use of this space.
Be sure to keep something in mind, before you consider the following three ways that you can benefit from this resource. You should not merely breeze through the process of filling in your bio information and other related details. Remember that this is your opportunity to potentially talk and share information directly with readers and future fans.
3 Ways to Benefit
Instead of recycling the same profile details and generic information related to your book(s), take full advantage of your new Author page. They allow you to customize your Author Bio, include Video uploads, and submit a Web or Blog Feed.
This gives you the chance to include fresh, interesting and up-to-date facts, comments and details that help readers want to return and want to know more about you as an author. Let’s take a closer look at three of these useful sections.
#1 — Author Bio
When you take a quick glance at the various options available on your Author page, one of the first undeniable assets you notice is the author bio or profile. You can benefit from this section in multiple ways, so don’t shrug it off and write a lot of fluff or background chatter about you and your life.
Use this chance to include enticing reasons for readers to check out your books. Be sure to provide links and lead them to other writing activities you currently have going on. Provide as much as you can, in an interesting, entertaining, and concise way as possible. Invite them to click the “Follow” button on the page so they get notified whenever you have a new release or something new to share.
The Bio area of your Author page is also where you can share all your social media links. Encourage viewers to follow you on Twitter, Instagram, Facebook, and more. Before you know it, you may find yourself getting a lot of new Followers, thanks to your designated Author page; at least I’m hoping that’s the case. I recently updated my own Bio in a more strategic way, so we’ll see how it goes.
#2 — Video Uploads
In the age of Youtube, Instagram and Snapchat, who doesn’t love a good video? Online videos have become one of the number one ways to consume information and entertainment. That is why it is so great to be able to upload any videos related to your KDP titles, right there on your Author page.
The video can be displayed right there, beneath your published titles and images. You can include book trailers, or any other videos related to the books you sell.
#3 — Blog or Website Feed
One of the very best features that I particularly appreciate about my Author page is the ability to provide a feed to your latest website or blog posts.
When you submit the url link to your website or blog feed, you can make your article posts available to readers, right there on your Author page. But don’t make the mistake that me (and others) have been making for so long.
Don’t just lackadaisically publish posts that may or may not appeal to your readers. This happens more often than not, because writing about “writing” tends to be a popular topic among writers and authors. At one time or another, we all seem to fall into the trap of writing to and for other writers, instead of readers. This realization finally came to me with absolute clarity just recently.
After updating my Bio and thinking about the new video I plan to add later, I briefly glanced at the current blog post titles and short paragraphs that were being fed from one of my websites. That was when I stopped and asked myself a question:
“I I were a reader who landed on this page (accidentally or on purpose), would either of these two articles appeal to me?”
My honest answer was “no” and that was when the light came on in my head. I went to Google’s “blogger/blogsite” platform and revived an old blog that I had previously set up, but never bothered to use.
I did this because the name and link were perfect for what I had in mind. “Amazon Author Buzz” a fitting title that speaks directly to targeted readers. I can reach out to them directly on my Author page, via the blog feed.
After taking a good look at my Author page with fresh eyes, I saw how I had been preventing myself from getting the full benefits from this awesome resource. It’s a good thing I finally took the time to stop and re-evaluate the benefits of my Author page. I strongly encourage other authors like me to do the same.